Wetzel pretzels put the pedal to the metal with Phillips 66®


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September 16, 2021 // Franchising.com // PASADENA, California – Wetzel’s Pretzels (Wetzel’s) today announced it is offering a unique franchise opportunity with the Phillips 66 family of brands. Operators now have the option to open a Wetzel’s in convenience stores under the Phillips 66®, Conoco® and 76® brands.

“We have been impressed with the initial success of Wetzel’s Pretzels stores in 76® Convenience Stores and the benefits this initiative will bring to the growth of both brands,” said Frank Gonzales, Director of Non-Traditional Development at Wetzel’s Pretzels. “Our team is excited to provide convenience and ease of operation to even more franchise investors, and we are committed to ‘bringing pretzels to the public’ on a larger scale.”

Beaming with its typical Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago. It has become a cult in the communities it serves. The brand inspires a fanatic audience with its colorful presence, ‘gram-worthy’ snacks and the little moments of pure pretzel bliss it creates with friends, family and colleagues. The store-to-store operating model follows the recent success of Ron Reger and Alfred Daher opening three Wetzel stores in their 76® convenience stores in 10 months.

“Phillips 66 is committed to helping homeowners grow. Wetzel’s has a proven franchise business model, so we recognize this opportunity as a great way to drive store traffic and generate additional revenue, ”said Lou Burke, Director of Brand Sales at Phillips 66.

With several locations set to open before the end of the year, Wetzel’s has successfully opened locations in malls, malls, stadiums, boardwalks, convenience stores, Walmart stores and transit destinations. It also has a fleet of several food trucks. After nearly three decades, Wetzel’s retains its small business spirit and creates personal bonds with all members of the Wetzel’s franchise family.

SOURCE Wetzel’s Pretzel Franchise



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