US Soccer Federation and Chipotle sign multi-year partnership extension

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CHICAGO (June 9, 2022) – The U.S. Soccer Federation today announced a multi-year partnership extension with Chipotle Mexican Grill, continuing the strategic partnership that began in 2020 to make Chipotle the official Mexican restaurant of the U.S. Women’s and Men’s National Teams.

“We are thrilled to continue our partnership with Chipotle and build on the incredible foundation of our partnership,” said US Soccer Chief Commercial Officer David Wright. “Together, we have the opportunity to build cultural influence and awareness by bringing together healthy, sustainable food and the sport of football, as we seek to support each other in our missions. »

As part of the agreement, Chipotle will remain the title sponsor of US Soccer’s annual Chipotle Young Female and Young Male Player of the Year awards, which USWNT forward Trinity Rodman and USMNT forward Ricardo Pepi won in 2021. In recognition of their achievements, Chipotle rewarded Rodman and Pepi with Free Chipotle for one year; a new perk that will continue to be a fixture for winners in the future as US Soccer and Chipotle aim to strengthen and improve honors.

Last year, the voting process for the Chipotle Young Woman and Young Player of the Year awards was opened to fans via ussoccer.com for the first time. The fan vote made up 15% of the overall tally, with the rest coming from national team players, coaches, media and other related constituencies.

“We are entering a golden age of soccer in the United States,” said Chipotle chief marketing officer Chris Brandt. “Chipotle is incredibly proud to support our nation’s top athletes as our women’s and men’s national teams continue to make a serious impact on the international stage.”

Additionally, Chipotle will bring American football fans closer to their favorite national team players through digital content collaborations like the Unwrapped series featuring USMNT midfielders Christian Pulisic and Weston McKennie.

US Soccer will continue to champion Chipotle’s “Real Foods for Real Athletes” campaign, which aims to help athletes of all levels – from young players to Olympians – perform at their best by providing them with proper nutrition. with real foods and ingredients for their athletic endeavors. Pulisic and McKennie, along with USWNT midfielder Rose Lavelle and forward Sophia Smith, are Team Chipotle athletes and are part of the roster of athletes leading the campaign, which launched in 2019.

Chipotle will also be highlighting American football with its in-app rewards and specials ahead of some of the biggest upcoming international football events.

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