Snack companies embrace nostalgia for new products


America’s appetite for nostalgia is growing.

An example is in the snack aisle.

As people’s snacking habits increased during the pandemic, many turned to old favorites instead of trying new products.

Companies are trying to capitalize by bringing back products from the recent past, like Dunkaroos and 3D Doritos, to appeal to millennials.

“It’s what we like to call the new stalgia,” said Carly Schildhaus, senior public affairs officer for the National Confectioners Association. “Your favorite classic products, reinvented in different ways.”

According to an NCA report released in May, new-stalgic snacks are among the biggest snacking trends of 2022.

The same report said s’mores would be one of the best flavors this year.

“People turn to chocolate treats for a little joy or a little sweetness in a tough time,” Schildhaus said. “People who grew up enjoying a traditional s’more might enjoy a different kind of nostalgic flavor in a different and new way.”

Other trends include an increase in flavor intensity.

New candies and chips are marketed based on their level of spiciness or sour flavor.

Companies are also committed to offering a diverse range of options to cater to different consumer tastes.

“You might like something a little more classic. We’ve got that for you,” Schildhaus said. “But if you’re looking to get a little more experimental, we’ve definitely got you covered too.”

It remains to be seen whether inflation will induce people to cut back on their spending on snacks.

Grocery store spending remained flat during the 2008-2011 recession, while restaurant spending fell about 18%.


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