School path to swim with junk food advertisements

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Credit: Telethon Kids Institute

According to a study conducted by the Telethon Kids Institute, children in Perth are exposed to thousands of junk food ads each year on their way to school.

The research team, led by Dr Gina Trapp, head of food and nutrition at Telethon Kids, recreated and counted the walking, bus and train routes to 24 high schools in Perth (for around 27,000 students). Has been registered. Junk Food Advertisement I’ve seen her along every road.

Released today Journal of Epidemiology and Community HealthThe result is that almost half of the 4,016 advertisements observed along 72 food routes. Of those food ads, 80% were doing junk food. Only 8% advertised healthy foods.

“When children took the train to school, they had an average of 37 junk food advertisements on a one-way trip, compared to 2.4. healthy foods “The top three foods advertised were sugary drinks, fast food and alcohol,” said Dr. Trap.

Children on the bus were exposed to an average of 22 junk food ads one way, compared to 3.5 healthy food ads. During this time, children who walked 500 meters to school had an average of 4.5 junk food advertisements one way. Health food advertising.

“Assuming a constant amount and proportion of junk food announcements, on average Perth school children on the train will have around 15,000 junk food announcements on a return trip to school during the year. You may be exposed to just 960 health food ads. “

“The junk food ads are low when you get on the bus or walk, but the numbers are still very high. There is a particular concern when comparing the number of advertisements for health and unhealthy foods, ”said Dr. Trap.

Dr Trap, a part-time researcher at the School of Population and Global Health at the University of Western Australia, said junk food is well established. Advertising It was linked to the child’s food preferences, the type of food he was trying to give his parents, food intake and weight. However, much of the research on children’s exposure to junk food advertising to date has focused on television advertising.

“Few studies have quantified the amount of outdoor food marketing environments along public transportation and children’s walking routes to and from school,” she said. “The cool thing is you can’t turn it off with outside ads versus TV ads. It is always “on” compared to other advertising media. “

The study is based on a previous study conducted by the Teleson Kids Institute and the Cancer Council WA, which found that children were overwhelmed by junk food ads during an audit of outdoor food ads under 500. meters from 64 Perth schools. heard. The study also found that there were nine times more ads for unhealthy food (including alcohol) than for healthy food, and many of these ads were hosted on government-owned assets, such as as bus shelters and billboards.

Ainslie Sartori, head of obesity prevention at Cancer Council WA and co-author of the latest study, said the combination of the two studies underscored the need to immediately ban the promotion of junk food on the property of l ‘State. Non-governmental public health agencies are already asking.

“This latest study shows that children in Perth are exposed to high levels of waste. Food advertising I go to school. “

“It also underscores the urgent need for state and local governments to lead by example and lead by example in implementing policies that limit their location and content. junk food Advertising on your property can be an invaluable gesture in the ongoing fight against childhood obesity. “

The latest treatise, the School of Unhealthy Food and Drink Advertising Exhibition, Commuting to Australia was conducted in collaboration with the Cancer Council WA, Deakin University and the University of Western Australia.


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For more information:
Gina Trapp et al, exposure to advertising of unhealthy food and drink while studying in Australia, Journal of Epidemiology and Community Health (2021). DOI: 10.1136 / jech-2021-217032

Provided by the Kids Institute Telethon

Quote: The school route for swimming in junk food advertising (July 20, 2021) is from https://medicalxpress.com/news/2021-07-school-routes-junk-food-ads.html July 20, 2021 Obtained on on day

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