Saudi SFDA reveals 7 cases where food marketing is prohibited


RIYADH — The Saudi Food and Drug Authority (SFDA) has revealed 7 cases in which the marketing or advertising of food products is prohibited.

In the regulation prepared by the authority concerning the standards of marketing and advertising of certain food products offered in food establishments, the SFDA declared that it is prohibited to advertise and market food products with high nutritional value. .

It is also prohibited to advertise and market the diets listed in the regulations (Requirements for meals with balanced nutrients in the meal list of establishments that offer food to out-of-home consumers), in the different cases, which are :

If the advertising or method of marketing the product shows that it is specific to a certain diet or category (unless mentioned in approved legislation), as well as if it has been advertised and marketed as if it was a healthy product and meal, in a way, it shows that these items directly affect health.

Also, if the nutritional information of the product is falsified and marketed as a food containing a certain nutrient value, it is in fact incorrect and does not completely contain that value.

Whether the method of marketing contains product or meal claims, and encourages excessive consumption of any food or reduces good nutritional practices with respect to it. Also if the advertisement claims that the ingredients of the products can be used to prevent or alleviate a specific disease or physiological condition.

It is also prohibited to market the product if it contains opinions of doctors, specialists, or even health influencers concerning the components of the product or its effect on health.

It is also prohibited, in addition, if the advertisement contains commercial information about another product that does not fall within the standards provided for by the regulations that the authority has determined regarding these products.

The SFDA has also disclosed the means that can be used for food advertising. This includes television, radio, newspapers, magazines, all social media platforms, brochures, billboards, mobile messages and electronic advertising by any electronic means.

Regarding advertising controls, the SFDA said food products should not be advertised in a misleading manner and should not be advertised in a way that raises consumer doubts about their safety.

It should be noted that the SFDA’s regulatory controls will not apply to certain foods, including vegetables, fruits, and foods with a very low amount of calories, protein, carbohydrates, fats, and fats. saturates, sodium, salt and sugar, such as spices, energy drinks and soft drinks containing artificial sweeteners.

The exception also includes foods for infants and children, foods for special medical purposes, sports drinks, rice, fresh fish, meat and poultry (including frozen and chilled that do not contain spices or water and uncooked), tea, coffee, sugar, bottled drinking water and mineral water.

The exemption includes ready-to-eat products, such as salads, baked goods, desserts and ready-to-eat dishes.

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