The Alcohol Health Alliance (AHA) says in its latest report that the marketing of alcohol should be more tightly controlled to protect children and vulnerable adults.
The report, titled “No Escape: How Alcohol Marketing Prevents Children and Vulnerable People,” suggests restrictions on specials similar to those going into effect on HFSS foods (high in fat, high sugar and salt).
Professor Sir Ian Gilmore, Chairman of the Alcohol Health Alliance, said: âThe constant bombardment of alcohol marketing contributes significantly to alcohol harm in the UK.
âThe glamourization of a harmful product creates a culture where alcohol is seen as an essential part of everyday life.
âWith alcohol-related deaths at record levels, we are in desperate need of a new approach. “
Christian Wakeford, MP, chairman of the All-Party Parliamentary Group on Alcohol Harm, said: âRestrictions on tobacco advertising have been in place for many years and stricter requirements have been proposed for on-line advertising. junk food.
âLike alcohol, these products can harm our health. Alcohol should be no exception.
“We need to ensure that alcohol marketing regulations are fully independent from the industry and are effective in protecting the most vulnerable in our society.”