Polish pet food start-up grows with new product launches


Boomerang, a Polish pet food brand, is gearing up for launch two new products next year amid growing interest in its production in domestic and overseas markets, according to senior company officials.

The company offers wet and dry food for dogs and cats, as well as treats and related products. Its products are distinguished by a high meat content, an absence of added cereals, gluten and artificial colors, and a high level of vitamins, according to Boomerang Information.

Food for animals encountered on vacation, brought home

Co-founder Marcin Wysługocki said the company outsources production to three factories located in Poland, plus a factory in the UK.

“We are based in Szczecin, a city in northwestern Poland, so due to our proximity to the border with Germany, we are increasingly cooperating with customers and partners in this market,” said he explained. “We have customers who have fed their pets with our products while on vacation in Poland, and once back home they wanted to continue feeding them with our pet food.

“More recently, we shipped our products to the Netherlands and we also exported our pet food to the UK,” continued Wysługocki, who created Boomerang with his wife, Angelika.

Tested and Approved by CEO Shaggy

Wysługocki said Boomerang entered the Polish pet food market about 23 months ago and is currently preparing to add two new products to its portfolio in 2023.

“Raw material prices are rising rapidly, making it difficult for companies like ours to launch new pet food products with high quality ingredients. That said, we want to provide top-notch nutrition for our customers’ pets and also diversify our offer,” said the entrepreneur. “Next year we will introduce two new recipes: for small dogs we will launch pet food made from duck meat, and for medium and large dogs we will launch a new pet food product for pets made from turkey and rabbit meat.”

All of the company’s products are tested by Shaggy, the owners’ Golden Retriever. “We call him our beta tester, although you could even call him our informal CEO, because he’s often the one who makes the final decisions on our pet food products,” Wysługocki said. “We want our pet foods to reflect our deep love for animals, and we’re proud to partner with local pet shelters to whom we deliver food for animals in need of a diet. special.”

Adamowski is a freelance journalist based in Warsaw, Poland. He has written on various industries including pet food, beverages, telecommunications, energy, defense and pensions for numerous English language publications.


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