Sobeys is out and Pattison Food Group is in the Air Miles reward program, a leading loyalty program in Canada.
Vancouver, B.C.-based Pattison, run by the 176-store Sav-On-Foods supermarket chain, began last week allowing customers who online link any Canadian-issued MasterCard to their Air Mile card to earn miles on qualifying purchases.
To drive Air Miles enrollment, Pattison Food Group store customers are being offered 100 bonus Air Miles miles through November 16 when they spend $100 at Save-On-Foods and other grocery banners in store or online, including for pick-up service.
Across the program, Pattison has 257 participating grocery stores in Western Canada. Besides Sav-On, they include the banners Buy-Low Foods, Quality Foods, Choices Markets, Urban Fare, Nesters Market, PriceSmart Foods and Nature’s Fare Markets.
According to Dan Howe, director of marketing at Pattison Food Group, Air Miles will complement its existing More Rewards customer loyalty program.
“We believe in pursuing strategic partnerships with strong brands that share our enthusiasm for targeted marketing and personalized offers for our customers, and we are very pleased to partner with Air Miles,” Howe said in a statement. “More Rewards and Air Miles are two strong loyalty programs in Western Canada and together we have the opportunity to create win-win value for customers.
With millions of active member accounts, the Air Miles Reward Program allows members to earn reward miles at over 300 Canadian, global and online brands and thousands of retail and service locations at national scale. Members can also use reward miles for aspirational rewards such as merchandise, travel, events and attractions or instantly on everyday items, in-store or online, with Air Miles Cash at locations. attendees.
“We are thrilled to have Western Canada’s leading food supplier, Pattison Food Group, join our card-linked offerings,” said Shawn Stewart, President of Loyalty-owned and operated Air Miles rewards program. Ventures Inc. “As an organization, we are committed to providing collectors with the choice and flexibility to earn on items that are meaningful and relevant to them, such as groceries in one of Pattison Foods Group’s many banners.
Pattison’s alignment with Air Miles comes just months after another great Canadian left the program. In June, Sobeys Inc.’s parent company, Empire Company Ltd., announced a partnership with Scotiabank and Cineplex as co-owners of Scene+, a new customer loyalty program aimed at becoming one of the largest in Canada.
Empire, based in Stellarton, Nova Scotia, began rolling out the Scene+ program in Atlantic Canada in August and aims to continue across the country until all of its grocery banners – including Sobeys, Safeway, Foodland, IGA, FreshCo, Chalo! FreshCo, Voilà by Sobeys/Safeway/IGA, Needs, Thrifty Foods, Les Marchés Tradition, Rachelle Bery and Lawtons Drugs — will be integrated in early 2023. Scene+ will also be used in Empire liquor stores in Western Canada.
Empire said it will phase out the Air Miles program and members will continue to earn and redeem miles in stores until Scene+ is available in their region.
Dallas-based Loyalty Ventures announced on June 8 that it was unable to reach sponsorship extension terms with Sobeys, which said it plans to leave Air Miles on a regional basis, beginning by Atlantic Canada, between August and the first quarter of 2023. . Loyalty Ventures announced plans to seek new retail partners for the rewards program, which is also sponsored by Canadian grocer Metro Inc.