Nourish Network publishes annual report on food, drink and agriculture trends for 2022



“This is our sixth annual trend report, and we are focused on the future,” says Jo-ann mcarthur, president of Nourish Food Marketing. “The future is coming faster than you think; it is transparent, it is green and will have to meet the unique needs and perspectives of competing generations. “

“While agriculture is as resilient as any sector of the Canadian economy, the past 18 months have presented a series of new challenges for farmers and those who serve the industry,” says Len kahn, president of Kahntact. “We are excited to dive into some of these factors and examine the trends that we believe will influence the health of the agricultural economy for the next year and beyond.”

The 2022 report looks at 11 key trends that will shape the food, drink and agriculture landscapes in 2021 and beyond. The trends are:

  • Let’s talk about my generation: Baby boomers and seniors are coming in force
  • Let’s be clear : Use the transparency of objectives to gain consumer confidence
  • Plant Based 3.0: A gap between the best for you and the best for the planet, real food and science
  • Remapping purchase paths: An updated shopping journey for post-COVID grocery behaviors
  • Blur the lines: Restoration models are increasingly hybridizing
  • Cultivate your indoor garden: Eating for gut health is becoming common
  • Save and splurge: The high-low fashion trend comes to food
  • Premium Trend – What’s Good For Me Is Good For Fido: The humanization of our pets
  • Farms on the brink of uncertainty: Perfect financial storm could capsize the Canadian farm economy
  • The emergence of the modern peasant: Eliminate stereotypes and put more emphasis on mental health
  • Urgent recruitment: The agricultural labor gap is approaching critical levels

The Nourish 2022 Trend Report is now live. To read the full report, click here.

About Nourish Food Marketing:
Feeding food marketing is from Canada the only full-service marketing agency working exclusively with clients in the food, beverage and agricultural industries, with offices in Toronto, Montreal and Guelph. For more information, please visit

About Kahntact:
Kahntact is a full-service marketing communications company specializing in food, animal health and life sciences. Situated at Guelph, we offer a unique structure and approach, with a pool of experienced marketing and communications professionals and an exceptional roster of independent partners. For more information, please visit

SOURCE Nourish Marketing Inc.

For more information: Media contacts: Tasneem Dasoo, Media Relations, Nourish Food Marketing, +1 (416) 522-0829, [email protected]; Len Kahn, President, Kahntact, 519-341-4100, [email protected]

Related links



About Author

Comments are closed.