Ninja Honors Cultural Connection Through Food With New “Recipe of Me” Campaign


Ninja understands the impact of culture and community. That’s why the brand encourages consumers to honor the people, culture and memories that have helped shape their own individuality. Through the launch of the “Recipe of Me” campaign, Ninja strives to show the unique connection that can be created through the Ninja Gastronomy never stick® Saucepan possible and meals that connect us to our past.

The brand partners with trailblazer Elaine Welteroth, best-selling author, award-winning journalist and television host. Elaine’s “Recipe of Me” merges her unique African-American and German-Irish heritage, Southern roots and experiences that helped shape her into the woman she is today. Although Elaine’s dish is tailored to her personality and memories, her “recipe of me” connects Elaine to the people who came before her and to those gathered around her table.

“Looking back to something familiar is always a comforting feeling,” said Elaine Welteroth. “I come from a long line of working mothers who strived to feed their families large, hearty meals with as little fuss as possible. My mother coined the term ‘one-pot cooking’ and the Ninja™ Foodi ™ NeverStick® PossiblePot ™ and Ninja™ Foodi™ NeverStick® PossiblePan™ make it easy.We use this cookware to prepare the family recipes she passes on to me.

Ninja is holding a contest in which 100 winners will receive a Ninja Gastronomy never stick® Saucepan possible and $100 grocery credit to make their recipe for a dinner with those who made them. Consumers can enter for a chance to win by posting their “recipe of me” – a recipe that embraces their roots, a memory with a loved one, or meaningful traditions – and tagging #RecipeofMe and @ninjakitchen on Instagram from May 25 – June 15. For more details on the competition, please click here.

“Cookware replaces 12 cookware, offers 14 cooking functions, and can go from stovetop to oven to tabletop, unlocking ultimate functionality and efficiency in your kitchen,” said jonathan weber, Senior Vice President, Ninja at SharkNinja. “The all-in-one pan and pot will transform your cooking and cleaning experience with our signature NeverStick® Technology. With this technology, consumers can be sure their cookware won’t chip, chip or stick, and it’s backed by a 10-year warranty. »

The cookware is dishwasher and oven safe up to 500°F and is suitable for gas, induction and electric cooking types. Its design features two pour spouts, integrated utensils, tapered walls and a larger diameter for accessible and efficient cooking. the ninja Gastronomy never stick® Saucepan possible and PossiblePotcome in five on-trend colors: Sea Salt Grey, Smoked Paprika, Macaroon Blue, Cherry Pie and Olive.

the ninja Gastronomy never stick® Saucepan possible and PossiblePot are sold separately for $129.99 on and other major retailers including Amazon, Bed Bath and Beyond, Best Buy and Kohls.

Ninja is one of the three main brands of JS Global Lifestyle Company Limited (hong kong: 1691), which also includes Shark and Joyoung. JS Global Ranks Among the World’s Largest Small Appliance Companies2.

1The NPD Group/Retail Tracking Service, based on brand-level dollar sales, 52-week view for January 52020-January 2, 2021; January 32021-January 1, 2022. Categories covered by the claim: category group of kitchen appliances.
2Industry data from Frost & Sullivan’s industry report; market size, market share and ranking by retail sales value. Companies focused on small appliances represent those that generated more than 50% of their revenue in 2020 from sales and appliances.

About JS Global

JS Global Lifestyle Company Limited (hong kong: 1691) is one of the world leaders in small household appliances. From December 31stst, 2020, JS Global ranked number 3 among companies focusing on small home appliances. It mainly operates three major brands: Shark, Ninja and Joyoung. The company’s success is centered on its in-depth understanding of consumer needs and is underpinned by its strong capacity for innovation and product design, fueled by a global research and development platform, marketing assets fostering high towards the brand and omnichannel distribution coverage with high penetration. .

About Ninja:

What we believe
You can do it.
Ninja thinks if you want to cook at home, you can. If you want to experiment more with recipes and ingredients, you can. If you want to cook dinner every night, you can. If you want to be proud of what you serve your family, you definitely can. We design tools and devices that help you reach endless opportunities with food, whatever your experience. We believe that if you want to cook, you can, and we’re here to help you do it quickly, easily and deliciously.

Product image caption for press release

the ninja Gastronomy never stick® Saucepan possible and PossiblePot can replace 12 cookware and easily go from stovetop to oven to tabletop, with trusted NeverStick® performance. This cookware is sold separately for $129.99 on

CONTACT: Allie Chartoff(781)-910-4974.



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