Name: Alicia turner
Profession: Marketing assistant
Company location: Cure Drinks, London
Education: I went to school in Derbyshire before going to the University of Gloucestershire to study sports journalism
Why did you decide to pursue a career in food? I have always enjoyed going out to eat and try different cuisines – there is so much to choose from in London that I very rarely go to the same restaurant twice – and it was this interest that led me to explore the possibility of a career in food. Being able to see what is going on behind the scenes in the food industry is fascinating.
However, while I also love food, being healthy and taking care of myself is exceptionally important, and therefore it was essential for me to find a role that marries the two – which is why I was so excited to the idea of joining Remedy. I can now enjoy all my meals with a Remedy Kombucha and, without being biased, I am obsessed with it!
Explain your job to us in one sentence (or two): I work within the UK Marketing team at Remedy, helping to develop the presence of the Remedy brand. This may mean supporting exciting brand campaigns or activations in the digital space, creating significant partnerships and influencing opportunities, or helping to find ways to grow our DTC offering.
“I am happy to be part of a company that promotes a healthy and balanced lifestyle”
What does a typical day look like for you? I’ll go through my emails and Instagram first and catch up on what was missed overnight – Remedy has a big presence in countries like Australia (where it was founded), Canada and New Zealand. -Zeeland, so there is always a lot to see from different time zones.
What turns me on every day is the high demand and interest people have in live-grown drinks like kombucha and how much space there is to fill in the market, especially here. UK. During lockdown, people became even more aware of their health choices, so I’m happy to be part of a company that promotes a healthy and balanced lifestyle.
Tell us how you applied for your job. This position was recommended to me by a former colleague and I found it interesting, so I applied. There were a few interview stages with people in different roles in the company, and I also had to complete two relevant tasks.
The Remedy team were very friendly throughout the interview process which made me feel at ease as doing interviews (especially virtually) can be nerve-racking. It was really interesting to learn more about the company and how they were planning to expand the kombucha market in the UK. One of the tasks I was given was to write a blog on the top health trends of the year, including how and why kombucha can be incorporated to support healthy eating. I was also asked to find several influencers who would be a good fit for Remedy, which meant I had to research their audience, engagement stats, feeds, and partnerships and provide a recommendation on why they would be a good fit. It was a big learning curve.
What’s the best part about working for a food company? Working at Remedy is very fast and, especially on the marketing side, you have to keep up with the latest consumer trends, which I really enjoyed getting to know. It is also very important to know your audience so that when you collaborate with brands or influencers, you are working with a target audience and thus reach new customers. This role gave me an excellent opportunity to grow and acquire new skills; every day here is different, and that’s important to me because it makes the role really exciting and varied.
And what’s the biggest misconception people have about working in food and drink? As this was my first job in the restaurant industry, I hadn’t quite realized the sheer complexity that makes running a business and growing in the right direction. I think it’s really underrated.
What advice would you give to other young people who want to get into the food industry? To do your research and find out what type of area you want to settle in and for what reason. If you are really passionate about a certain sector of the industry, this will only help you. It also helps to like the product you represent, especially in marketing where you are selling it to others.
What is your ultimate career dream? My ultimate career dream is constantly evolving, but I would love to continue to learn and grow, and eventually reach a leadership position within a forward-thinking company – be it Remedy, or maybe a company in the field of digital marketing because it is an area I like.