“Ministry of Food Processing Successfully Overcomes Marketing Challenge”


Staff reporter


Union State Minister for Food Processing Industries and Jal Shakti Prahlad Singh Patel said on Wednesday that the food processing ministry has accepted the challenges in the area of ​​marketing and branding and will successfully got rid of it, which has led to an increase in the export of Indian products to international markets. markets.

During a media interaction in Bhilai on Wednesday, the Union minister said that the ministry has tried to promote the foods which are loved and eaten with affection by the people of different states and it has yielded results.

There were two challenges ahead of the Central Government Food Processing Department – ​​branding and international marketing. There were also several myths about Indian foods in the international market that Indians prefer sweets in foods etc. which had been one of the major obstacles in creating a place for Indian foods in international markets.

However, the ministry sorted out the problems and managed to find its place in the international market.

The central government has given Rs 1,100 crore under the Commodity Linked Incentives (PLI) scheme for the promotion of processed foods in the markets. For the first time, the budget has been increased by 137% to

the goal.

The minister said that

24 lakh groups are engaged in food processing work

in the countryside.

A group that takes out a loan for food processing is eligible for a 35% subsidy due to central government policy, the minister said.

Regarding the Jal Shakti mission, the Union Minister said that Goa, Haryana and Telangana have achieved one hundred percent results under the mission. It may be mentioned that the Union Minister, on a two-day visit, had arrived in Bhilai on Tuesday evening. The minister had left for Khairagarh on Wednesday to campaign for BJP candidate in Khairagarh by-election, Komal Janghel.


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