Today, in the connected economy, hotel chain Marriott is partnering with Yahoo to launch a media network that enables advertisers to reach customers with targeted ads. Additionally, Uber is unveiling several new ride-sharing features and Plaid is partnering with VGS to provide tokenization services.
Marriott Launches Media Network That Helps Ads Reach Travelers
Marriott is working with Yahoo to launch a media network that allows advertisers to target the hotel chain’s customers using their consumer data. The Marriott Media Network will serve advertisements to guests on sites such as the hotel’s website and, at some point, on their in-room televisions. Marriott said the network will debut first in the United States and Canada before landing in other markets. Pilot advertisers will be able to access the company’s display and mobile channels starting this month.
Uber unveils self-driving deliveries, charter bus reservations and other new features
Uber announced several innovations in its core transit business, including self-driving deliveries and charter bus reservations. The company also launched Uber Travel in the US, which allows customers to book hotels, flights and restaurants from one place after connecting a Gmail account, earning 10% in Uber Cash for every ride. Reserve booked with Uber Travel. Meanwhile, Uber Charter, slated to launch this summer, will allow users to book a party bus, van, coach and other transportation with upfront prices from the Uber app.
VGS Plaid Taps for Tokenization Services
Data privacy provider Very Good Security (VGS) has expanded its partnership with data network Plaid to provide tokenization services. VGS said its Tokenization and Zero Data platform enables businesses to leverage sensitive data through format preservation and full portability, allowing customers to avoid vendor lock-in and save time they would otherwise devote to data security hygiene and compliance maintenance.
PayPal Vets Launch $158M Fund to Advance FinTech
Early-stage venture capital firm Infinity Ventures is deploying its inaugural $158 million fund to help build FinTech infrastructure, commerce enablement and other startups that fit its model and portfolio. Infinity Ventures’ model helps eliminate execution risk by applying the operating and investing experience it has accumulated over many years.