A Loveland family nurse practitioner will be charged up to $ 40,000 after failing to comply with a Colorado Department of Law cease and desist order that ordered her to stop “illegally marketing and exaggerating the law. ‘effectiveness of suspected remedies for COVID-19,’ including ivermectin, a pest control drug, according to a statement from the Colorado attorney general’s office.
According to the statement, in March 2020 Siegfried Emme, owner of Loveland Medical Clinic, advertised intravenous therapies as a treatment for COVID-19 and then began advertising other treatments that he claimed to be cures. on his social networks and his blog “while exaggerating their effectiveness in the fight against COVID-19.”
“Emme posted warnings infrequently, and those posted on her blog page were misleading and frequently contradicted the blog posts themselves,” the statement said.
The law department sent Emme a cease and desist notice in November 2020 and, according to the statement, agreed to remove the misleading posts. However, according to the statement, he did not delete them all.
The statement said, according to a consent judgment filed with the Larimer County District Court, Emme will only pay $ 20,000 if he complies with the order.
In addition to payment, Emme accepted the following orders, according to the release:
- Do not make false or misleading statements in connection with the sale of health or medical services in Colorado
- Do not make false, misleading, or unsubstantiated claims about the effectiveness of your therapies as treatments or preventative measures for COVID-19. This includes, but is not limited to, false, misleading, or unsubstantiated representations regarding Ivermectin, the MATH + Protocol, the I-Mask Protocol, or Intravenous Vitamin Therapy as treatments or preventative measures for COVID-19; and
- Clearly disclose whether treatments are approved by the Food and Drug Administration, whether they are recommended by the National Institute of Health, whether there are any warnings or associated notices by any federal or state government agency regarding the treatment or preventive measure and whether the treatment is experimental.
“My office will hold accountable those who continue to break the law after they are told to stop – and in doing so, continues to put the public at risk,” Colorado Attorney General Phil Weiser said in the press release. “False advertising of so-called ‘cures’ and the provision of misleading information about COVID-19 treatments can directly harm patients and delay them in seeking the care they need.”
Emme did not respond to calls for comment Thursday afternoon.