The origin of the food we eat has become increasingly important to consumers and industry. Major supply chain disruptions around the world, coupled with extreme flooding in Australia, have resulted in a shortage of fresh produce, including organic, driving up prices and frustrating shoppers who may not realize why the local supermarket shelves are empty or when to expect it. the next lettuce delivery.
‘The Australian Guide to Implementing Food Traceability: Organic Produce’ is a practical, user-friendly guide to addressing traceability throughout the organic produce supply chain. It was developed by the Deakin University Food Traceability Laboratory in partnership with industry partners Woolworths Group and GS1 Australia.
“Commodities are an increasingly important part of the Australian food supply, and we have developed this guide to give Australian organic farmers confidence that their produce is handled well and remains in top condition as it moves on. to local retailers or to overseas markets,” David said. Downie, president of the Deakin Food Traceability Lab.
“Today more than ever, food traceability is crucial. Consumers want to know where farm-to-table products come from, why there may be a shortage, if a product is being recalled, and with a noticeable increase in sales of organic products since the start of the pandemic, it is d It is vitally important that accurate traceability information is available at every stage of the process.
The guide is one of three developed by Deakin to help Australian businesses achieve end-to-end traceability.
Traceability supports the tremendous efforts producers make for their premium certified organic products as they are delivered to consumers in an increasingly complex food supply chain that is now both global and inherently dynamic. Visibility throughout the supply chain improves the speed and accuracy of food recalls and is the cornerstone of actions to reduce threats of substitution or contamination in storage or distribution.
Australia’s fresh organic produce industry contributes approximately $2.6 billion to the Australian economy each year and the market is expected to continue to grow. Australia is also the world’s largest holder of farmland under certified organic management, with over 23 million hectares of soil now organic.1
Nicole Villiers, Business Solutions Manager at Woolworths Group, said: “For the organic produce market in general, and fresh produce in particular, trust is imperative. The pandemic has only heightened consumer interest in having greater visibility into where their food comes from and how it is grown. »
Joanna Bunting, Senior Director of Future Traceability for Agricultural Trade, said: “Traceability is not just about where the product comes from, but what happens to the product as it moves through the chain. Accurate and timely traceability systems show consumers that Australian products are safe and sustainable from paddock to plate, giving us access to high-end international markets.
‘The Australian Guide to Implementing Food Traceability: Organic Produce’ and other guides are available for free download from Deakin University Food Traceability Website Implementation.
1. The Australian Organic Market Report 2021