TORONTO — This year, Ketel One Vodka is bringing positive change to communities across Canada by partnering with Food Banks Canada in the fight against food insecurity. The partnership aims to raise awareness of the problem of food insecurity across the country and inform Canadians that their support is needed not only during peak holiday seasons, but at all times of the year, when the demand for food in Canada is increasing.
Between the months of April-June and October-December 2022, Ketel One will donate the equivalent of one meal to Food Banks Canada for each bottle of Ketel One (excluding 375ml) purchased in the participating outlets in the provinces of Ontario, British Columbia, Quebec and Manitoba. Ketel One will also donate the equivalent of one meal for every Ketel One cocktail sold at participating Kelsey’s Original Roadhouse locations between April 2022 and March 2023. As part of these two initiatives, Ketel One is committed to donating, at least the equivalent of 300,000 meals. at Food Banks Canada.
“Food insecurity is at an all-time high in Canada,” said Claudia Galella, Director, Corporate Partnerships and Development at Food Banks Canada. “The need for food bank donations is often overlooked outside of holiday periods, which makes Ketel One’s spring and fall initiatives all the more important and appreciated.”
Not only is Ketel One committed to supporting Food Banks Canada’s vision of a Canada where no one goes hungry, Ketel One also strongly believes in the importance of reducing food waste and educating Canadians about the simple ways that they can play a role in this regard. This year, Ketel One is partnering with Carleigh Bodrug, New York Times bestselling cookbook author and creator of the popular plant-based, low-waste recipe Instagram channel PlantYou, to help educate Canadians about the creative ways to prepare their cocktails and more sustainable food recipes while reducing food waste.
“I am honored to work with Ketel One on such an impactful initiative. Since I started PlantYou, it’s been so important to me to show people how to better use their ingredients to raise awareness of food waste and help reduce it,” said Bodrug. “I’m excited to lend my platform to raise awareness of sustainable yet delicious ways to do more good every day using leftover food.”
Bodrug and Ketel One will work together to create simple, low-waste recipes that will show its followers how to extend the life of their food scraps while making delicious plant-based meals and cocktails using leftover food and Ketel One vodka. Additionally, the Ketel One will also donate one meal’s worth (up to 10,000 meals) to Food Banks Canada for every sharing of Bodrug’s Ketel One recipe on Instagram in hopes of raising awareness among Canadians. to the issue of food. waste and teaching them simple ways to be more attentive in the kitchen.
“Ketel One is a family created by people who believe deeply in making things better and creating a better world, and we hope our efforts will have a positive impact on our communities,” said Mark Phillips, Director of Marketing, Diageo Canada. “Working with Food Banks Canada and Carleigh Bodrug, we hope to inspire meaningful conversations to help raise awareness about food insecurity and food waste.
Ketel One is at the forefront of Diageo’s ten-year action plan, Society 2030: Spirit of Progress, to create a more inclusive and sustainable world. The Doing Good Tastes Marvelous campaign combines its various community projects, such as its Hive Collective program and its partnership with Food Banks Canada, into a larger initiative to create greater impact.
About Ketel One Vodka
Ketel One Family-Made Vodka is a vodka rooted in authenticity, made with respect for tradition and with a sophisticated taste. Ketel One vodka is produced in Schiedam, Holland, by the Nolet family, who have been distilling fine spirits for 329 years. Ketel One is made from the highest quality ingredients, such as 100% non-GMO cereals. The super premium vodka is made from small batches using traditional copper pot stills, including the original copper Pot Still #1 that gave Ketel One its name, as well as modern distillation techniques.
In 2008, Nolet Group and Diageo announced that they had entered into a transaction to form a new 50/50 company called Ketel One Worldwide BV to hold the exclusive perpetual worldwide rights to sell, market and distribute Ketel One Vodka, Ketel One Citroen flavored vodka and Ketel One Oranje flavored vodka. The Ketel One brand is owned by Double Eagle Brands BV
Diageo is a world leader in alcoholic beverages with an exceptional collection of brands such as Johnnie Walker, Crown Royal, Bulleit and Buchanan whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world.
About Food Banks Canada
Food Banks Canada provides national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the network of food banks from coast to coast. For 40 years, food banks have been dedicated to helping Canadians living with food insecurity. More than 3,000 food banks and community organizations come together to serve our most vulnerable neighbors who last year made 1.3 million visits to these organizations in a single month, according to our HungerCount 2021 report. Over the past 10 years, as a system, we have purchased and shared over 1.4 billion pounds of food and Food Banks Canada has shared nearly $70 million in funding to help maximize collective impact and strengthen local capacity – while advocating to reduce the need for food banks. Our vision is clear: to create a Canada where no one goes hungry.
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