Consumers are opting for ingestible skincare products because they want a more comprehensive approach to their health and nutrition, with the condition of their skin at the top of the list of considerations.
Request ingestible products is growing as consumers adopt more holistic attitudes towards skincare, according to research from Lycored.
The global wellness company surveyed 490 consumers in the UK and France, exploring their attitudes towards beauty and skin health. He revisited the questions he had already asked five years ago and found that a lot had changed.
Three in ten (30%) had purchased an ingestible skincare product in the past year, up from 14% in 2017. The figure was particularly high among 25-34 year olds (57%, compared to 16% among 55- 64 years old). ).
Research suggests that the growing demand for beauty from within is rooted in increasingly holistic and health-focused attitudes towards skin care. Seven in ten (70%) of survey respondents said they use skincare products to keep their skin healthy and 69% said it was “to feel good about themselves”. This “feel good factor” was particularly evident among consumers in the 18-24 age group, 82% of whom said they use products to feel good about themselves.
On the other hand, the more cosmetic objectives were not very sought after. Just 14% of consumers surveyed — and just 6% of those over 65 — said looking young was important to them, and just 17% said they use skincare products to look attractive to people. others.
“The new generation of skincare consumers are much more interested in holistic skin health than traditional cosmetic signs of beauty. This focus on ‘inside’ factors has increased in recent years. , especially during the pandemic, during which many consumers have placed more importance on overall health and personal care than outward appearance.This is one of the main reasons for the rise of demand for unmanageable skincare,” said Caroline Schroeder, marketing communications manager at Lycored.
This trend reflects a broader pattern of consumers opting for functional products with tangible health benefits, with some even placing nutritional benefits above taste and flavor.