Horticulture Students Place Top Three in International Food Marketing Challenge


Two top-flight university student teams from Massey and Lincoln Universities placed in the bottom three in the recent International Food Marketing Challenge.

The University of Lincoln team of Grace Moscrip, Grace Mainwaring, Kate Sims and Emma Ritchie came in third place. The Massey University team, consisting of Dylan Hall, Sre Lakshmi Gaythri Rathakrishna, George Hyauiason and Reuben Dods, took second place.

Massey’s student Sre Lakshmi Gaythri, who is in her final year of her agro-business degree, said this year’s competition was essential for putting her learning into practice.

“It was a great way to challenge ourselves to learn more about the structure of the agriculture industry in the United States, to work on the problem and to find solutions in a short period of time,” said Sre.

Horticulture New Zealand tertiary coordinator Kazi Talaska is thrilled with the results.

“We need to promote horticulture for the dynamic and innovative environment that it is,” says Kazi.

“The horticultural industry allows students to innovate, use original thinking, and prove the importance of being technically excellent at what you do.”

Kazi hopes that more New Zealand students will soon have the opportunity to represent the industry on the global stage.

“Seeing New Zealand horticultural students do so well on the world stage is exciting for our industry. But more importantly, it’s exciting for our students who will join our globally competitive companies and make a tangible difference in the world. “

The virtual international competition organized by the Food Distribution Research Society brings together participants from the best universities in the world. The students had to develop a strategy to launch a blockchain technology platform by The Seam (an American agro-tech company) to ensure supply chain transparency using time stamps and tamper-proof transactions.

The challenge for the New Zealand teams was to accelerate their learning about blockchain technology and the market environment in the United States, which is very different from food systems here in New Zealand. A proposed launch strategy was to meet the needs of consumers, small and medium-sized farmers, foodservices and institutional buyers within budget constraints defined by the client.

Grace Mainwaring highlights the challenge of competition. “Throughout the ten-minute video presentation, we identified three key strategies to tackle the issues, including implementing a collaborative exhibit, a phone-to-field tracing method, and a dignity margin. which rewards producers who go beyond the minimum acceptable practice.

This is the second year of New Zealand teams participating in the International Food Marketing Challenge and placing in the top three.

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