Growing Consumer Shift Towards Vegetarian Food Products To Accelerate Bean Pasta Market Growth: TMR

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ALBANY, NY, July 7, 2021 / PRNewswire / – High protein pasta has received a lot of attention as a nutritional addition in the global bean pasta market. Therefore, by promoting healthy dietary fiber, companies are innovating in field beans and peas. These beans, such as faba, peas, and legumes are gaining popularity as a source of high-quality, locally produced protein. Researchers from University of copenhagen and the Swedish University of Agriculture, for example, are increasing the efficiency of their research and development activities by determining whether the protein and fiber from field beans and peas can be extracted for marketing purposes. This type of research provides valuable insights for bean pasta companies and creates growth opportunities for companies in the market.

Changes in the consumption behavior of basic pasta are driven by a shift in consumer desire towards “flexitarianism” and vegetarianism, especially in the West. Additionally, due to the perceived benefits of reduced carbohydrate intake and the growth of alternative grain choices like quinoa, a slight shift in consumer tastes is observed. As a result, the demand for bean pasta has increased overall in several developed countries.

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The global bean pasta market is expected to grow at a growth rate of 12.9% CAGR during the forecast period, 2019 to 2029. The market is expected to reach a market value of approximately US $ 7.3 billion until 2029. Bean pasta companies should be involved in collaborative efforts with scientists to understand how bean fiber and protein behave when heated at high temperatures. They are also intensifying their research into mechanical and structural attributes like chewing strength in order to create fresh pasta-like products with desirable and edible qualities.

Main conclusions of the market report

  • Growing consumer inclination towards nutritional food intake to expand market reach

Nowadays, people are more familiar with the foods they eat and the nutrient content they provide. In recent years, nutrition has become an important consideration before finalizing a purchasing decision. Failure to do so can negatively impact product sales. As a result, manufacturers of bean pasta began to incorporate nutritionally complete products. As a result, producers are turning to organic and natural components to create products with better nutrition. Pasta is now made with rice, quinoa, lentils, buckwheat, legumes and other natural ingredients. These factors are predicted to support the growth of the global bean pasta market over the forecast period, 2019 to 2029.

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  • Market players are offering organic pasta products to meet the demand of the younger population

Generation Z and Millennials are increasingly interested in “special” pasta. Companies in the global bean pasta market are making the most of this desire to think outside the box and come up with new items. As a result, producers are expanding the supply of organic green pasta to include mung beans, which is expected to see strong demand in the coming years. Manufacturers put more emphasis on legumes because their flour mixes well with the dough throughout the pasta making process.

Bean Pasta Market: Drivers of Growth

  • More and more people are choosing new variations of vegetable and bean pasta. Such developments help the global bean pasta market to continue to expand. Due to their high fiber and protein content, pasta with beans and vegetables is becoming more and more popular.
  • In addition, as the competitive rivalry intensifies between bean paste producers, they are more likely to focus on innovation. Therefore, some leading producers are investing in the development of research and development facilities to meet changing consumer demand.

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Bean Pasta Market: Main Competitors

  • Gold Harbor and Trader Joe’s
  • Jinan Mintian Flour Co., Ltd
  • Harvest Innovations, LLC
  • Pedon SpA
  • The only bean
  • Kazidomi

Bean Pasta Market: Segmentation

Nature

type of product

  • White Bean Pasta
  • Black Bean Pasta
  • Mung bean pasta
  • Adzuki bean pasta
  • Soybean Pasta
  • Edamame
  • Green bean

Pasta type

  • Spaghetti
  • Fettuccine
  • Rotini
  • Penne
  • Elbow
  • Shell

Type of packaging

Distribution channel

  • Retail in-store
  • Online retail

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