Following the great success of Chief Minister Yogi Adityanath’s ambitious One District One Product (ODOP) scheme, the state government, in an effort to better recognize local products, will grant GI labels to major delicacies in the district. ‘Uttar Pradesh, such as the ‘peda’ of Mathura. , the “petha” of Agra, the “sattu” and the “bukunu” of Kanpur, among others.
The state’s Department of Agricultural Marketing and Foreign Trade has accelerated preparations to provide GI labels to Uttar Pradesh special delicacies representing different districts.
Applications have already been submitted to seek GI labels for agricultural and processed products like ‘Chausa’ mango, ‘Banarasi paan’ from Varanasi, ‘imarti from Jaunpur in Uttar Pradesh and the registration process is in the final stages. .
A total of 36 state products, including six related to agriculture, have received GI labels. Meanwhile, a total of 420 Indian products are registered under GI label, of which 128 products are related to agriculture.
On behalf of Department of Agricultural Marketing and Foreign Trade of Agriculture, a presentation was made on opportunities regarding agricultural products of the state in the GI webinar on the theme “Invaluable Treasure of Incredible India in front of Chief Secretary DS Mishra.
Additional Chief Secretary Devesh Chaturvedi briefed on the benefits and importance of agricultural products with GI labels. Currently, six Uttar Pradesh products registered with a GI label include Allahabadi Surkha Guava, Malihabadi Dussehri Mango, Kala Namak Rice from Gorakhpur-Basti and Devipatan, Western Basmati Rice. UP, Rataul mango from Baghpat and Desawar paan from Mahoba (betel leaf).
There are approximately 15 agricultural and processed products whose registration process for GI labeling is nearing the final stage. They include Langra mango from Varanasi, Kathia wheat from Bundelkhand, amla from Pratapgarh, lal peda from Varanasi, red stuffed pepper from Varanasi, Gaurjeet mango from UP, Chiraigaon karonda from Varanasi, Chaunsa mango from western UP, Adam Cheeni rice from Purvanchal, paan from Banarasi, thandai from Varanasi, Imarti from Jaunpur, gur from Muzaffarnagar, tirangi barfi from Varanasi and bhanta from Ramnagar.
Additionally, potential agricultural and processed products that have been mentioned for GI labeling include peda from Malwan, peda from Mathura, namak khatai from Fatehpur Sikri, petha from Agra, chamcham sweets from Aligarh, sattu and buknu of Kanpur Nagar, murabba of Pratapgarh, rasgulla of Maigalganj, laddu of Sandila and Rice Tinni.
Apart from this, paniyala fruit from Gorakhpur, groundnut, jaggery-sugar, rose from Hathras, jamun from Bithoor, hathi singar (vegetable) from Farrukhabad, Yakuti mango from Barabanki, green chili from Ambedkarnagar, maize from Gonda, sawa kodon from Sonbhadra, Katariya Wheat from Bulandshahr, Maize from Jaunpur, Arhar from Bundelkhand are also included. The list also includes products like revdi from Lucknow, mango Safeda, groundnut from Sitapur, Sathi rice from Ballia, desi til from Saharanpur and radish from Jaunpur. Thanks to the efforts of the government, these products will soon be offered for the nomination of a GI label.
The GI label provides legal protection to an agricultural product found in a region. Unauthorized use of agricultural products can be curbed by the GI label because it increases the importance of agricultural products produced in a particular geographical area. The GI label is treated as a trademark in the international market. It promotes exports, increases local incomes and by identifying specific agricultural products, it is easy to export and promote them in India as well as in the international market.