Brixton Village, the name created by the owners to “brand” Brixton’s two large indoor markets, is hiring a public relations expert to promote it.
The “seasoned storyteller” will create a strategy to “improve footfall and increase the viability of commercial properties”.
Crucial will shape Brixton Village “as a London destination for food, fashion, music and events”.
The Marketing and Communications Manager will work closely with another new position in the Brixton Village setup, a Coordinator of Cultural Events and Programs.
A long job description is chock-full of marketing jargon – “Working with data and information to assess end-to-end customer experience across multiple channels and customer touchpoints” – which is a far cry from the traditions of both markets – Market Row and Granville Arcade.
Scheduled to “offer more for less”, the new Marketing Director will be responsible for getting the message across that Brixton Village has a 365-day-a-year calendar of events.
They will also “build strong working relationships with all retailers, involving them in the implementation of the marketing, public relations and social media plan.”
The markets are jointly owned by New York-based finance giant Angelo Gordon and London-registered micro-entity Hondo Enterprises. The companies which effectively control the markets are registered in Amsterdam.
The new manager will have many challenges to overcome, apart from increasing attendance and promoting musical events.
Plans for massive office and leisure development, including a 20-story tower attached to Granville Arcade with facades on Pope’s Road and Brixton Station Road have been approved by Lambeth council after strong opposition from activists.
They are convinced it would destroy what remains of Brixton’s uniqueness, dating from the arrival of the Windrush generation in the second half of the 20th century.
The plans have been “called out” by the mayor of London, but his officers recommend that they be allowed to go ahead. No date has yet been set for a hearing.
Emphasis is placed on social media in the job description of the new manager.
A largely social media-based campaign on the plight of Nour Cash and Carry has seen Hondo Enterprises, which runs the day-to-day markets, come under immense pressure.