Gang duping people offering fake busted food brand franchise, Marketing & Advertising News, AND BrandEquity

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(Representative image)

Delhi police said on Sunday that they had arrested four cyber crooks involved in more than 100 cyber fraud incidents in six states.

The group has duped people over one crore of rupees under the pretext of offering the concession of iconic food brands to aspiring businessmen. They had created several websites to be genuine and a well-organized system, police said in a statement.

A business aspirant, Rishika Garg immediately came across a website offering food brand dealers. She logged into the website and completed the documentation process in order to purchase a franchise. She paid around Rs 74 lakh . Later she was again asked to pay Rs 6 lakh when she realized she was being cheated, “police said.

Based on a complaint filed by Garg, the police took action. During the investigation, it was found that the fraudsters were using multiple bank accounts and a large number of fake SIM cards from different states. Police carried out an investigation in various parts of the country, including Bihar, Haryana, Punjab and Delhi.

One of the defendants, identified as Vikas, told police he was seeking a change of location between Bihar and Ludhiana with the help of his relatives Vinod and Santosh. “Vinod helped Vikas change his technical location every time because he was working with the CEO of an IT company,” police said, adding that the defendants had promoted their bogus website to the Google ads help.

Delhi Police have launched a special campaign against cyber fraud since August 25.

The scale of food technology companies in India has grown 6-fold in the past two years, and this trend is expected to continue in the years to come, the author writes.


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