Functional Foods and Natural Health Products Market Outlook 2021 Pricing Strategy, Latest Industry News, Top Company Analysis, Research Report Analysis and Share by Forecast 2029

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The Global functional foods and natural health products market the size is expected to reach $ 32.5 billion by the end of 2029. According to a study by Future Market Insights (IMF), the market will show a steady increase at 5.3% CAGR between 2019 and 2029. According to the report, the increased demand for natural, healthier and more nutritional foods will fuel the growth of the market. The report offers a comprehensive overview of the market, covering key growth drivers, restraints, opportunities and dominant trends. It uses unique research methods to provide the most accurate analysis in the market.

It includes detailed information on the functional foods and natural health products market. Some of them are:

  • The estimated market value was US $ 19.4 billion in 2019. During the forecast period of the report, the market is expected to show a steady growth rate.
  • Regionally, Europe has emerged as a key market for functional foods and natural health products.
  • North America and APEJ will remain stable as key markets for functional foods and natural health products.
  • Functional legume foods are also expected to show growth at the highest rate during the forecast period.
  • Key players are likely to focus on product innovations to remain relevant in developed markets.

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Health Benefits Associated with Functional Foods and Natural Health Products to Accelerate Market Growth

The digestive system is responsible for catalysing the food products consumed and for the absorption of vitamins and minerals from foods and nutritional supplements. Therefore, maintaining digestive health is an important factor in optimizing nutrient intake and preventing deficiency-related bodily conditions.

In addition, immune cells are also concentrated in the intestinal region and a healthy microbiota is necessary for the body. Doctors and individuals have realized the associated health benefits and hence recommend a targeted set of bacterial strains which has increased the demand for probiotic supplements and hence the market for functional foods and health products. natural during the forecast period.

  • The WHO predicts that by 2020, more than 65 million people will have dementia and that the prevalence of other neurodegenerative diseases of the brain, such as Alzheimer’s disease, is also on the rise. The pressure to produce effective treatments is increasing but has so far proved unsuccessful. Scientists are increasingly looking for food products to slow the progression of the disease and treat symptoms.

functional foods and natural health products market by product

Trend in High-Protein Functional Snacks to Boost Demand for Functional Foods and Natural Health Products

Japanese manufacturers are trying to make products more nutritious, following the trend of protein in food. Raising consumer awareness of healthier ways to lose weight, fight aging and other health issues through the intake of naturally occurring protein is prompting many producers to offer protein-enriched and beneficial products. for health. This trend has been a major driver for the growth of functional foods and natural health products around the world.

In addition, innovations in cheese snacks such as multiple whole grain flour as the basis for the production of crisps and extruded snacks are expanding the consumer base, even the health conscious community. Other trends propelling the functional foods and natural health products market include the increased demand for organic and naturally sourced ingredients.

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Market segmentation

Global functional foods and natural health products are segmented in detail to cover all aspects of the market and present comprehensive market information to the

By functional food product

  • Bakery & Confectionery
  • Dairy
  • Fish roe
  • Canola-based
  • Pulse-based
  • Based on hemp
  • Linen based
  • Oat based
  • Barley based
  • Soy
  • Oils & Greases
  • Others

By natural health product

  • Probiotics
  • Proteins and amino acids
  • Phytochemical and plant extracts
  • Prebiotics
  • Fiber and specialty carbohydrates
  • Omega-3 fatty acids
  • Carotenoids
  • Natural vitamins
  • Natural minerals

By natural health product form

  • Capsules
  • Tablets
  • Soft Gels
  • Other

By region

  • North America
  • Latin America
  • Europe
  • APEJ
  • Japan
  • Oceania
  • Middle East and Africa

Who wins?

Some of the major players operating in the functional foods and natural health products market are General Mills, GFR Pharma, Herbalife, Cargill Inc., Amway and others.

Due to increasing competition, manufacturers of functional foods and natural health products are focusing on expanding their product portfolio and improving procurement processes. Their expansion strategies are further facilitated by agreements between them and local players in emerging markets. These companies are particularly focused on meeting changing consumer preferences in various applications.

On top of that, mergers and acquisitions remain a popular strategy among market players. The companies intend to expand their regional footprint through strategic collaborations.

Gain valuable insight into the functional foods and natural health products market

Future Market Insights, in its new report, presents an unbiased analysis of the global functional foods and natural health products market, covering historical demand data and forecast figures for the period between 2019 and 2029. The study reveals convincing information on the growth observed in the market. In terms of functional food products, the bakery and confectionery segment is expected to maintain its dominance during the forecast period. In terms of growth, the legume functional food products segment is expected to show lucrative growth during the forecast period.

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FREQUENTLY ASKED QUESTIONS ON THE FUNCTIONAL FOODS AND NATURAL HEALTH PRODUCTS MARKET

What are the drivers of the functional foods and natural health products market?

Rep. The availability of a wide range of functional foods and natural health products has allowed consumers to have more options when purchasing products. Likewise, numerous advertising and promotional initiatives by functional food and natural health product companies have raised awareness among consumers, in addition to creating competition in the market.

What factors endanger market players?

Rep. Regulations for functional foods and natural health products vary from country to country, forcing manufacturers of functional foods and natural health products to work closely with regulators and governments. in order to take advantage of future market opportunities in which rules and regulations change.

Which region will dominate global sales of functional foods and natural health products?

Rep. North America will dominate global sales of functional foods and natural health products with a 24% market share in 2019.

Which segment of natural health products offers the most lucrative growth opportunities?

Rep. The omega-3 fatty acids segment is expected to present lucrative growth opportunities during the forecast period. Growing demand for foods with additional benefits such as functional foods and natural health products has created opportunities for segment expansion. Which segment based on functional food products will experience the strongest growth?

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