Frucor Suntory appoints the very first CMO

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Frucor Suntory has appointed Allison Yorston as its first-ever CMO as the beverage company continues efforts to expand its presence in Oceania.

In March, Frucor Suntory announced plans for a $400 million beverage production plant in Ipswich, Queensland. CEO Darren Fullerton said Food and Beverage Company the investment would provide increased capacity, flexibility and opportunity for the company’s brands and its people.

Yorston has been with Frucor Suntory for four years as Energy and Transformation Marketing Manager. She has been heavily involved in growing the company’s energy drink portfolio, most recently through the V Energy “Bugs” campaign to launch V Refresh.

She also worked on renewing Frucor Suntory’s partnership with PepsiCo in New Zealand, reinvigorating the New Zealand juice and soft drink (CSD) portfolio and developing the BOSS Coffee ready-to-drink (RTD) brand on Australian and New Zealand markets. .

Yorston has over 20 years of FMCG marketing experience, including roles at Unilever ANZ, Arnott’s Group, Fonterra and Sanitarium Health Food Company.

Yorston said, “I am proud to lead our company’s marketing and creative programs and play a role in building our portfolio of relevant brands and products that our consumers can enjoy. The launch of V Refresh is a wonderful example of our marketing and innovation teams working together to create an all-new drink that delights our consumers.

“Although Frucor Suntory is a multinational company, we have a strong local presence in Oceania and I think that local footprint – along with our incredible team culture, great work and customer focus – really gives us an edge to understand what Aussie and Kiwi consumers really want.

Yorston started in the role and is based at Frucor Suntory’s New Zealand office in Auckland.

Meanwhile, the new V Refresh advertising campaign launched in New Zealand last month and has just been released in Australia.

“We know our consumers love the original taste of V Energy, but there are so many different ‘energy needs’ occasions throughout the day. This understanding led us to develop a lighter drink that still delivers a burst of energy and happens to be sugar-free,” Yorston said.

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