Doha: The Ministry of Trade and Industry (MoCI) conducted simulation exercises of the business processes of sourcing food and consumer goods in local markets during the FIFA World Cup Qatar 2022, and confirmed that the parties involved are ready to meet the various needs of the local market throughout the sports tournament.
This was done in cooperation with strategic partners, factories, domestic enterprises, hypermarkets and catering companies. The ministry also claimed that the simulation exercises had been successful.
The business process simulation exercises are part of the ministry’s efforts to define scenarios to meet the challenges projected during the tournament, in particular they aim to facilitate communication between national companies, local factories and suppliers of goods. with the hypermarkets. It also aims to improve the response to stockouts in hypermarkets, catering companies and the three central markets.
In addition, said exercises aim to test rapid response plans for any emergency, assess the readiness of all parties involved in terms of handling various scenarios, ensure understanding and knowledge of joint plans and define roles and responsibilities.
The simulation exercises saw the participation of the Emergency Committee’s operations room, hypermarkets, national enterprises and factories, catering enterprises and major food and consumer goods suppliers.
The MoCI highlighted that the company provides a chance to assess the efficiency and effectiveness of the business process coordination structures and communication channels between all stakeholders, in view of hosting the international event. .
It included the simulation of many possible events and scenarios during the tournament, as well as the definition of ways to deal with them by the authorities concerned.
A simulation exercise consisted of supplying types of fruits and vegetables from the warehouses of strategic partners to the central markets: Al Sailiya, Umm Salal and Al Wakrah, in coordination with the Aswaq company for the management of food facilities.
In addition, it included the assessment of the supply of vegetables, fruits, frozen red meat, frozen chicken, table eggs and bottled water, from the warehouses of strategic partners to those of catering companies, in addition to assessing the supply of food products from the warehouses of strategic partners to the main points of sale or their associated warehouses, such as Almeera, Carrefour, the Lulu hypermarket, the Safari hypermarket, Spar, the Masskar hypermarket and the Family Food Center.