FishWise CEO Tobias Aguirre steps down, leaving the organization well positioned for future impact



Santa-Cruz | Unceded traditional territory of the Awaswa-speaking Uypi tribe – Today, FishWise announced that its CEO, Tobias Aguirre, will be stepping down from the sustainable seafood consultancy on November 30, 2021.

“After 17 years with FishWise, we have accomplished more than I imagined possible. I think now is the time to make room for a new leader to take on FishWise’s mission and achieve even greater impact, ”said Tobias Aguirre, CEO of FishWise. “The staff, management team and board of directors of FishWise have the vision and the know-how to help businesses and governments move towards environmental sustainability and social responsibility in the seafood industry. . After some time to reflect and recharge, I look forward to exploring new goal-oriented opportunities to create good in the world, ”continued Aguirre.

FishWise Board Chairman George Leonard said: “Under Tobias leadership, FishWise has established groundbreaking business partnerships, gained international recognition through the Seafood Alliance for Legality and Traceability (SALT), and now guides the seafood industry in social responsibility with the roadmap to Improve the ethics of seafood (RISE). And we’ve launched a comprehensive diversity, equity and inclusion program to build into everything FishWise does. Leonard continued, “On behalf of the Board of Directors and staff of FishWise, I am deeply grateful for Tobias contributions and look forward to the continuation for him.

Over the past 17 years, FishWise has grown from a small, local organization with a handful of local employees and partnerships to a respected global leader in seafood sustainability. Today, the Engagement Division FishWise Commercial partners with some of the largest companies that see the business case for innovation and leadership in sustainable seafood, including Albertsons Companies, Target and Hy-Vee, and their more than 460 suppliers in more than 50 countries.

Beyond FishWise, Tobias has been a leader in the sustainable seafood movement by serving on the board of directors of the Conservation Alliance for Seafood Solutions, a global platform working to protect the ocean and the people who depend on it. . He has worked with NGOs, businesses and governments to achieve better alignment and has been an advisor to many organizations including Fair Trade USA, International Seafood Sustainability Foundation, Food Marketing Institute and Sea Pact.

FishWise has posted an offer for an Interim Executive Director position and will soon begin a national recruitment process to identify a new, permanent leader for the organization.

The FishWise Board of Directors is optimistic about the future of the organization. “Our partnerships, expertise and tools will continue to transform the seafood industry as our advice is integrated into seafood supply chains globally,” said Gideon Shaanan, Member longtime board of directors and high tech industry veteran.


FishWise is a Santa Cruz, Calif., nonprofit consultancy that takes a holistic approach to sustainability and aims to transform the way the global seafood industry does business to protect the health of the oceans and workers’ rights. Offering expertise recognized by labor, human rights and conservation organizations, seafood buyers and suppliers, and government officials, FishWise offers a range of services that enable businesses and a diverse community of collaborators to lead the transition to a sustainable and ethically responsible seafood industry. Please visit and follow FishWise’s work on Instagram, Facebook, LinkedIn and Twitter for more information.



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