With the pandemic in the rearview mirror, people around the world are eagerly returning to their favorite places. While restaurants struggled with the lack of activity a year ago, many are now struggling to accommodate the vast volume of customers and are looking for ways to market their business to people and separate themselves from the pack.
While online and digital marketing remains an effective tool in the restaurateur’s kit, many still find traditional marketing devices such as freestanding signs the most effective. It’s here that Aarco, one of the creators of the classic A-frame sign and many other classic signage devices, takes the stage. For nearly half a century, Aarco has established itself as a leader in the restaurant marketing industry with its diverse portfolio of innovative products. Many restaurants and retailers have tried other forms of point-of-sale marketing, but traditional products offer a personal touch not found in more expensive marketing tools. Aarco has them covered with a homecoming.
âWhen you walk into a restaurant and see a handwritten sign, it tells you something about the restaurant,â said Aarco founder George DeMartino. âSeeing this extra effort and love says a lot about customers and how they feel about their service. It’s just more personalized to see a hand-written message that makes a statement about the quality of the food on your menu. Customers can immediately tell that you care enough about your service to show it off with a personalized signature.
Beyond the simple fact that physical signage is akin to a personal signature on your storefront, it is also extremely practical and durable. âYou can’t walk 50 feet in a place like New York City without seeing our products,â DeMartino said. âOur A-Frames are now part of the Manhattan landscape. From summer heat to rain and snow, to streaks all day, every day for years, Aarco A-Frames will stand up to the elements and everyday use. The products we sold over twenty years ago are still on the streets today, just as great and effective despite the wear and tear of everyday use.
The Aarco line also offers bottom line value. âThe best part about it is that it’s incredibly inexpensive compared to other types of marketing tools. Online advertising space is very expensive and what you buy is only temporary. Electronic signage is expensive, impersonal and can often be unreliable. The batteries have a short lifespan; cords are bulky and dangerous. Our products do not have any of these issues and come at a much lower price.
One of the most significant changes in the restaurant industry over the past year has been the emphasis on safety and the return to the focus on sustainability. DeMartino and his team have used their manufacturing experience to create a comprehensive line of green and sustainable PPE solutions. âOnce we started to see the effects Covid was having on the industry and the demand it was creating, we invested heavily in screens, barriers, crowd control and a variety of other security products. . We saw that the operators had a problem and we wanted to provide a solution. We wanted to create safe spaces for staff and customers, âsaid the founder of Aarco.
âWhen making these items, we also knew we didn’t want to compromise on durability. We didn’t think it was right to sacrifice one important aspect for another, so we pushed ourselves to address both. We also knew customers wouldn’t take anything less, so we made that a priority. All of our products adhere to the highest standards of state and local governments, âconcluded DeMartino.
For nearly half a century, Aarco products have pioneered many of the marketing and display products available. The DeMartino family set quality manufacturing standards that the industry still follows to this day. Even with their products in front of restaurants in New York City and across the country, Aarco continues to seek innovative marketing solutions to maximize profits for food service and hospitality operators and the resellers and distributors who support them.
To learn more about Aarco products, visit their website or download their latest catering and foodservice catalog.