5 blogs, columns from the pet food industry in May 2022


Why Pet Treat Sales Keep Rising

May 1, 2022 – Debbie Phillips-Donaldson

Pet treats saw a surge in sales, even outpacing healthy growth in the overall pet food market. This is especially true for cat treats.

Pet Food Marketing Trends in Context

May 1, 2022 – David Sprinkle

As in the human consumer products market, personalization and personalization are key strategies for differentiation, premiumization and customer retention.

Collagen: A complex protein that may benefit joint health in pets

May 1, 2022 – Greg Aldrich, PhD

As a structural protein derivative related to chondroitin sulfate, glucosamine and hyaluronic acid, it can integrate alongside these ingredients in the geriatric health, joint and mobility and mobility market channels. osteoarthritis. These are great applications for our pets, but are there any details we need to know about collagen to better understand this choice of ingredients?

The “New Normal” in Pet Food: The Good, the Bad, the Answer

May 11, 2022 – Debbie Phillips Donaldson

During the pandemic, the “new normal” has become a cliché, as many speculated about what the short and long term future would bring – in pet food as well as in all other industries and fields. of life. As COVID-19 becomes rampant and everyone learns to navigate it, some glimpses of what could become normal life and business are beginning to emerge.

Inspirational stories help neglected pet food start-ups

May 26, 2022 – Tim Wall

Everyone loves an underdog, especially in an industry that caters to dogs. Pet product start-ups by low-income groups, ethnic and religious minorities, immigrants and refugees are already starting out with a strong outsider origin story.


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