Why Pet Treat Sales Keep Rising
May 1, 2022 – Debbie Phillips-Donaldson
Pet treats saw a surge in sales, even outpacing healthy growth in the overall pet food market. This is especially true for cat treats.
Pet Food Marketing Trends in Context
May 1, 2022 – David Sprinkle
As in the human consumer products market, personalization and personalization are key strategies for differentiation, premiumization and customer retention.
Collagen: A complex protein that may benefit joint health in pets
May 1, 2022 – Greg Aldrich, PhD
As a structural protein derivative related to chondroitin sulfate, glucosamine and hyaluronic acid, it can integrate alongside these ingredients in the geriatric health, joint and mobility and mobility market channels. osteoarthritis. These are great applications for our pets, but are there any details we need to know about collagen to better understand this choice of ingredients?
The “New Normal” in Pet Food: The Good, the Bad, the Answer
May 11, 2022 – Debbie Phillips Donaldson
During the pandemic, the “new normal” has become a cliché, as many speculated about what the short and long term future would bring – in pet food as well as in all other industries and fields. of life. As COVID-19 becomes rampant and everyone learns to navigate it, some glimpses of what could become normal life and business are beginning to emerge.
Inspirational stories help neglected pet food start-ups
May 26, 2022 – Tim Wall
Everyone loves an underdog, especially in an industry that caters to dogs. Pet product start-ups by low-income groups, ethnic and religious minorities, immigrants and refugees are already starting out with a strong outsider origin story.
